Select a Theme

The bookseller tip for this blog comes from Danny McAuley of Brome Lake Books. Blog by Kate Hilton.

Have you considered choosing a theme for your store for AFI Day? Some booksellers have had great success featuring activities that represent one topic or idea. Themes are great for generating creative ideas. In fact it’s easier and more fun than trying to come up with something generic.

The Bookshelf in Guelph, for example, chose an aboriginal theme in 2016.

Or how about this? It's Canada 150 this year, so choose a theme around a Canadian literary legend from the past. Lucy Maud Montgomery or Gabrielle Roy? Robert Service or Farley Mowat?

Or you could follow the example of Brome Lake Books and pick something more whimsical. Here’s what Danny McAuley from Brome Lake Books in Knowlton, Quebec has to say about their AFI Day 2016 theme:

“One of our guest booksellers was Mari Hill Harpur, who has a book called Sea Winter Salmon. Well, we took that fishy theme and ran with it. We have a local business that smokes their own salmon so we got lots of treats from them including salmon mouse and candied salmon (yum). We had customers fish for a new book with the Blind Date Books game. We had an old fashioned fish pond and even the adults got in on the fun. We also had a local theatre troupe do a live reading of a great fishing story by Norm Foster. We created a fun party atmosphere and got the word out that we had a lot going on. Our authors and customers embraced the idea and everyone had a wonderful time.”

Check out our AFI Planning Guide for Bookstores and the list of Celebration Ideas. If your bookstore didn't host authors last year but you'd like to give it a try, just register on the website to be listed as a participating bookstore.

The Authors for Indies Fish Pond

Blind Date Books


Thank you to:

Brome Lake Books
Livres Lac-Brome Inc
30-D Lakeside Rd.
Knowlton, Qc. J0E1V0
(450) 242-2242